The Master's programme aims to train and develop experts for a career in the wine industry and related sectors.

This is the right study programme for you if you are interested in marketing and wine and are looking for a complement to traditional, production-oriented management.

The programme offers the unique opportunity in Austria to train for a career in the wine industry and related sectors at Master's level. In the process, students develop into experts in marketing management - as a promising complement to traditional, production-oriented management. Project practice and a series of excursions to important, international wine-growing regions are highlighted.

With this degree programme, we meet the demand for wine marketing experts in the wine industry in the entire German-speaking region. We offer a high level of practical orientation, top-class lecturers and an active network.

Marcus Wieschhoff, Programme Director

Programme fact file

Degree programme

Master's degree programme - 4 semesters
Marketing training for the wine industry

Academic degree

Master of Arts in Business - MA

Programme structure

Extra-Occupational (approx. every four weeks Friday, Saturday 9.00 - 21.00; Sunday 9.00 - 18.00; additionally online classes 1-2 times during the week from 17:45)


Presentation Dates Winter Semester 2024/2025 (pdf)

Presentation Dates Summer Semester 2025 (pdf)

Available study places

25

Study location

7000 Eisenstadt, Campus 1

Language of tuition

German

Tuition fees

None

Would you like to know more?

Master's degree programme International Wine Marketing

Browse folder

Online advisory sessions

  • Tue, 3 December 2024 / 5 to 6 pm
  • Tue, 7 January 2025 / 5 to 6 pm

Additional individual counselling appointments can be arranged (online or in person) at miwm(at)fh-burgenland.at.

Register for an online advisory session

Please register at least 1 day before the session.

The University of Applied Sciences Master's Programme International Wine Marketing is open to persons who have completed a relevant UAS Bachelor's Programme or UAS Diploma Programme or a university Bachelor's or Diploma Programme or an equivalent study programme at a recognised domestic or foreign post-secondary educational institution.

DETAILS ON THE ADMISSION REQUIREMENTS FOR THE MASTER'S DEGREE PROGRAMME IN INTERNATIONAL WINE MARKETING

Information about and from the degree programme.

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Highlights of this degree programme

  • The only part-time degree programme with a focus on wine marketing in the entire German-speaking world
  • high degree of internationality through excursions to European wine countries, international guest lecturers and students with varied professional backgrounds

  • wide range of topics - viticulture, basic oenological knowledge, marketing management, digital marketing, sensor technology, implementation of trade fairs and projects
  • High practical relevance through international lecturers from the university sector and the wine industry

  • Acquisition of industry-specific English skills

  • Study in the middle of one of the most important wine-growing regions in Austria

Career opportunities

After graduation, our graduates work in management positions in wineries and wine businesses, in trading companies, with marketing agencies, trade fair and event organisers, marketing organisations, in tourist institutions and specialist media in the fields of:

Marketing and sales
in wineries, cellars or in the wine trade

Purchasing and sales
for trading companies from classic food retailers to specialised online traders

Food & Beverage Management
in hotels, gastronomy and tourism management

Print and online editing
for trade and consumer magazines in the wine and tourism industry

Do you have more questions?

We will be happy to advise you and help you choose the appropriate degree programme. Be well informed to make the right decision.

Lena Tauchner | Advisory service

Infoline: Mon-Fri 8 a.m. - 4 p.m.

+43 5 7705-3500