The Master's programme aims to train and develop experts for a career in the wine industry and related sectors.

This is the right study programme for you if you are interested in marketing and wine and are looking for a complement to traditional, production-oriented management.

The programme offers the unique opportunity in Austria to train for a career in the wine industry and related sectors at Master's level. In the process, students develop into experts in marketing management - as a promising complement to traditional, production-oriented management. Project practice and a series of excursions to important, international wine-growing regions are highlighted.

With this degree programme, we meet the demand for wine marketing experts in the wine industry in the entire German-speaking region. We offer a high level of practical orientation, top-class lecturers and an active network.

Marcus Wieschhoff, Director of Studies

Facts about the study programme

Study programme

Master's programme - 4 semesters
Marketing training for the wine industry

Academic degree

Master of Arts in Business - MA

Organisational form

extra-occupational (approx. every four weeks Friday, Saturday 9.00 - 21.00; Sunday 9.00 - 18.00; additionally online classes 1-2 times during the week from 17:45)

Study places

25

Study location

7000 Eisenstadt, Campus 1

Language

German

Tuition fees

none

You want to deepen this information?

Master's programme in International Wine Marketing

Browse folder

Online information

  • Tue, 30 April 2024 / 5 to 6 p.m.
  • Tue, 28 May 2024 / 5 to 6 p.m.
  • Tue, 18 June 2024 / 5 to 6 p.m.
  • Tue, 2 July 2024 / 5 to 6 p.m.

Additional individual counselling appointments can be arranged (online or in person) at miwm(at)fh-burgenland.at.

To register for an online counselling appointment

Please register at least 1 day before the appointment.

The FH Master's Programme International Wine Marketing is open to persons who have completed a relevant FH Bachelor's Programme or FH Diploma Programme or a university Bachelor's or Diploma Programme or an equivalent study programme at a recognised domestic or foreign post-secondary educational institution.

DETAILS ON THE ADMISSION REQUIREMENTS FOR THE MASTER'S DEGREE PROGRAMME IN INTERNATIONAL WINE MARKETING

Application and admission

The University of Applied Sciences Master's Programme in International Wine Marketing accepts 24 applicants per year.

Application deadline: 31 May (for your better planning, a first part of the study places will already be allocated from 31 March ) - whether an application is still possible after this date can be seen HERE.

Applications received by the annual deadline for the Master's degree programme in International Wine Marketing will be considered in the admission procedure for the coming academic year. Registration takes place via the online registration.

Personal admission interview
In the event that the number of applications exceeds the number of study places, written invitations are sent out for admission interviews in June and July. The admission procedure tests the applicants' communication skills and social competence as well as their ability to work independently on a topic relevant to their studies. In addition, the applicants' previous education, professional experience, experience abroad and any foreign language skills are taken into account. During the interview, the applicant's motives for studying "International Wine Marketing" are also discussed and any additional qualifications are proven.

Decision on admission
The applicants are assessed, ranked and notified of their admission. Applicants without a firm acceptance will be placed on the waiting list and will be moved up in the event that applicants who have been accepted drop out. Applications that are submitted late can only be considered if there are free places.

Deposit
After a binding acceptance of a study place, a deposit of € 350,- is charged at the University of Applied Sciences Burgenland to secure a study place. This deposit is refunded to active students after the end of the first semester. If an applicant does not fulfil the admission requirements before the start of the programme (e.g. Bachelor's examination not passed, etc.), the deposit will also be returned. In all other cases, the deposit is forfeited.

Highlights of this study programme

  • Theonly part-time degree programme with a focus on wine marketing in the entire German-speaking world
  • high degree of internationality through excursions to European wine countries, international guest lecturers and students with varied professional backgrounds

  • wide range of topics - viticulture, basic oenological knowledge, marketing management, digital marketing, sensor technology, implementation of trade fairs and projects
  • High practical relevance through international lecturers from the university sector and the wine industry

  • Acquisition of industry-specific English skills

  • Study in the middle of one of the most important wine-growing regions in Austria

Occupational fields

After graduation, our graduates work in management positions in wineries and wine businesses, in trading companies, with marketing agencies, trade fair and event organisers, marketing organisations, in tourist institutions and specialist media in the fields of:

Marketing and sales
in wineries, cellars or in the wine trade

Purchasing and sales
for trading companies from classic food retailers to specialised online traders

Food & Beverage Management
in hotels, gastronomy and tourism management

Print and online editing
for trade and consumer magazines in the wine and tourism industry

Do you have more questions?

We will be happy to advise you and help you choose the right degree programme. Make the right decision well informed.

Lena Tauchner | Consulting

Infoline: Mon-Fri 8:00 a.m. - 4:00 p.m.

+43 5 7705-3500
Mobil: +43 664 8813 4559