Language of instruction: German

This master program develops experts for a career in the wine business and its related branches. If you are interested in marketing and wine and looking for a complement to traditional production-oriented management, this is the right program for you as it offers a unique opportunity in Austria for education at master-level in the wine business and its related branches.  Over the course of this program, students become trained experts for marketing management and gain knowledge which perfectly complements traditional, production-oriented management.  The focus areas are projects as well as a series of excursions to significant international wine regions.

Only the knowledge we impart through top-class teaching staff and practical experience will prepare you to immediately get started in your profession.

Marcus WieschhoffProgramme Director

Degree programme

Master’s programme - 4 semesters
Marketing education for the wine

Academic degree

Master of Arts in Business - MA

Programme structure

Part-time study, Friday & Saturday from 9.00-21.00 and
Sunday from 9.00-18.00,
approximately every four weeks

Available study places


Place of study7000 Eisenstadt, Campus 1
Language of instructionGerman

Completion of a post-secondary level programme of at least three years at an accredited domestic or foreign educational institution, e.g. a bachelor’s, master’s or doctoral degree from a university or a university of applied sciences.

Apply online before 31 May. After this date, you can only apply for remaining free places.
Candidates will then be invited for an interview.

Programme features

The International Wine Management degree programme distinguishes itself through

  • unique course content.
  • its experience of the international wine industry and potential for networking.
  • an excellent didactic structure, enabling part-time students to optimally combine work and study through blended learning.
  • being highly practice-oriented e.g. various excursions to European wine regions.
  • renowned international experts as instructors.

Occupational areas

Graduates of this programme work in areas such as:

Market-oriented management
in the wine industry and related sectors as a promising complement to traditional product-oriented management

International marketing
in sales or marketing organisations and commercial enterprises

primarily for marketing, communication and market research

Relevant specialist media, fair or event operators and organisations