International Wine Marketing
Language of instruction: German
This master program develops experts for a career in the wine business and its related branches. If you are interested in marketing and wine and looking for a complement to traditional production-oriented management, this is the right program for you as it offers a unique opportunity in Austria for education at master-level in the wine business and its related branches. Over the course of this program, students become trained experts for marketing management and gain knowledge which perfectly complements traditional, production-oriented management. The focus areas are projects as well as a series of excursions to significant international wine regions.
Master’s programme - 4 semesters
Master of Arts in Business - MA
Part-time study, Friday & Saturday from 9.00-21.00 and
|Available study places|
|Place of study||7000 Eisenstadt, Campus 1|
|Language of instruction||German|
The International Wine Management degree programme distinguishes itself through
- unique course content.
- its experience of the international wine industry and potential for networking.
- an excellent didactic structure, enabling part-time students to optimally combine work and study through blended learning.
- being highly practice-oriented e.g. various excursions to European wine regions.
- renowned international experts as instructors.
Graduates of this programme work in areas such as:
in the wine industry and related sectors as a promising complement to traditional product-oriented management
in sales or marketing organisations and commercial enterprises
primarily for marketing, communication and market research
Relevant specialist media, fair or event operators and organisations