International Wine Marketing
Language of instruction: German
This master program develops experts for a career in the wine business and its related branches. If you are interested in marketing and wine and looking for a complement to traditional production-oriented management, this is the right program for you as it offers a unique opportunity in Austria for education at master-level in the wine business and its related branches. Over the course of this program, students become trained experts for marketing management and gain knowledge which perfectly complements traditional, production-oriented management. The focus areas are projects as well as a series of excursions to significant international wine regions.
Programme fact file
Master’s programme - 4 semesters
Master of Arts in Business - MA
Part-time study, Friday, Saturday and
|Available study places|| |
|Place of study||7000 Eisenstadt, Campus 1|
|Language of instruction||German|
Completion of a post-secondary level programme of at least three years at an accredited domestic or foreign educational institution, e.g. a bachelor’s, master’s or doctoral degree from a university or a university of applied sciences.
For more information, see:
The International Wine Management degree programme distinguishes itself through
- unique course content.
- its experience of the international wine industry and potential for networking.
- an excellent didactic structure, enabling part-time students to optimally combine work and study through blended learning.
- being highly practice-oriented e.g. various excursions to European wine regions.
- the possibility to participate in applied research and development in the university’s own laboratory for sensory market research.
- renowned international experts as instructors.
Application and admission process
Apply online before 31 May. After this date, you can only apply for remaining free places.
Candidates will then be invited for an interview.
Graduates of this programme work in areas such as:
in the wine industry and related sectors as a promising complement to traditional product-oriented management
in sales or marketing organisations and commercial enterprises
primarily for marketing, communication and market research
Relevant specialist media, fair or event operators and organisations