Highlights and specialisations

What's special about us?

Well, on the one hand, it is the composition of the study programme, which comprises subjects related to general management skills, the specialisations (marketing, law or finance), the soft skills inputs and the language acquisition. This makes for studies that never get boring. A course of study that turns you into an all-rounder.

Secondly, the part time structure is noteworthy. This allows you to work alongside your studies, which in turn promotes the constant transfer of theory and practice. Practice" thus becomes "Good Practice" and in the end "Best Practice".

The third special feature is our international focus. Yes, it's true, Central and Eastern Europe has been less in the media focus in recent years. But anyone who takes a look at Austria's trade balance sheets and geographical location is aware of the importance and potential of CEE-markets. We therefore continue to pay great attention to this economic area, while also taking up teaching content dealing with economic relations between the EU and non-EU countries in general. This is particularly strong in the area of Legal Management. Our focuses on Central and Eastern Europe is underlined by giving you the opportunity to learn a Central or Eastern European language such as Russian, Polish, Croatian and Czech. For a long time, it was compulsory to study one of these languages in this Master's programme and we still advise you to seize this unique opportunity today. Alternatively, we also offer you the opportunity to improve your business English. We round off our international experience in the fourth semester with an excursion to the country of the Central or Eastern European language of your choice and explore Moscow, St. Petersburg, Zagreb, Prague or Krakow together. You can also experience internationality in a joint module with the University of Sopron. In the specialisation International Marketing you even have the possibility to earn a Double Degree (MA and MBA) in one semester abroad at Ilia State University in Georgia . International input also comes with the Business Forum Eisenstadt and the CEE Business Breakfast featuring guests from across Europe.

Our fourth asset and at the same time our greatest treasure are our students. Due to our international focus, there are four groups of students we attract to our programme: Austrians with a strong interest in international economic relations; Austrians with foreign roots (mostly Central and Eastern European), who combine their roots with business studies to uphold ties with regions they are very familiar with; foreign students for whom Eisenstadt is geographically well-located and foreign students who come to us within the framework of a Double Degree Programme or Erasmus. The combination of these groups results in an exciting mix of students. Your fellow students double as your first future international business contacts.

Our fifth special feature are our lecturers; they are a mixture of practitioners and university professors. In the module on leadership, you will work with Christof Müller, Head of HR at Generali Versicherung AG and the leadership coaches Bernhard Einsiedler and Madhu Einsiedler. You will write business plans with Wirtschaft Burgenland Innovation Manager Michael Sedlak and SME-consultant Hans Lackner. We can claim that you work with some of the best, because in 2018 two teams from the Master's programme in International Economic Relations made it to the finals of the renowned i2b business plan competition. Team BRAstige was happy about the excellent 2nd place!

Language teachers with in depth regional expertise accompany you in your language courses. University teacher Alexander Burka has lived in Central and Eastern European countries for many years. Within the framework of language teaching you will also see a Russian, Czech, Polish or Croatian restaurants from the inside and be introduced to business customs of the respective countries.

Nina Trinkl, head of the programme, personally ensures that you acquire the necessary knowledge of strategic management. A structured and concerted Master's seminar across all four specialisations will guide you efficiently to your graduation.

You are enthusiastic and only have to decide on what specialisation to opt for? Then read on!

Legal management means that in the future you will be the person to whom colleagues turn when it comes to basic legal assessments. Assessments that do not yet require explicit legal expertise, but are best considered from the outset in every project. If you choose this specialisation, you will ideally work in international projects that deal with legal management.

One of our closest external advisors who accompanies the further development of this degree program said during a board meeting: "I had been working in executive positions for a long time when one day the telephone rang and a US law firm said that we had violated antitrust laws in the USA. I was quite surprised because we weren't actually working there at all. But it was a fact. I would have been happy if I had had a little more legal background for my economic activities to avoid such traps."

The specialisation Legal Management will better prepare you for such situations as it deals with corporate law and features lecturers such as lawyer Manfred Moser and international contract law expert Friedrich E. Seeber. In addition to these basics, there are in-depth modules with, among others, the anti-money-laundering expert Elena Scherschneva.

You choose the Financial Management specialization if you plan on working in management consulting, want to manage projects abroad, work with annual financial statements according to IFRS, design the integrated planning process, consider taxation issues or create the basis for rational investment and financing decisions.

Financial management is one of our oldest areas of expertise. We have been offering this specialization since 2004. Accordingly, the majority of our teachers here are already very well evaluated and didactically very firm. They work in this specialization with IFRS specialist Philip Kudrna from KPMG and with Martin Wenzl from the Vienna Stock Exchange.

Learn about international marketing with excellent practice examples from Central and Eastern Europe! This approach may come as a surprise to you. But consider how much more likely it is that you will accompany a market launch or brand positioning in a Central and Eastern European country than one in France, Spain or Great Britain! Still, if you choose the international marketing specialisation, you can apply this know-how anywhere.

In these studies, you will also learn how to build and position international brands in a digital environment. Practical application of any lesson learnt is particularly important to us.

In the specialisation international marketing five students have the possibility of spending the third semester at the Ilia State University in Tbilisi and thus graduate from the University of Applied Sciences with an MA and a MBA (a so-called Double Degree). "Tbilisi of all places?" you might ask now. Yes, Tbilisi! Tbilisi is a vibrant, young, inspiring city. The capital of this non-EU member with high accession ambitions is the place to be, just in time to broaden your horizon beyond Europe.

In recent years, we have built up our research laboratories for consumer Insights. Professor Claudia Kummer introduces you to the possibilities of eye tracking. You also have the possibility to write your master’s thesis on the basis of an eye-tracking study.

In an interdisciplinary course with students from the master's programmes Information Media Communication and International Wine Marketing you will learn more about Search Engine Advertisement, Google Ads and Analytics; and you will learn this directly from Google-personnel that teaches in this programme!