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Core Competence: Business Studies
(focusing on Central and Eastern Europe)
The core competence Business Studies in Eisenstadt complies with international standards
and offers sound academic and practical training with a focus on Central and Eastern Europe
(CEE). Graduates are well-grounded in Business Management and acquire intensive experience
in Project Management.The university offers courses in International Business Management,
International Wine Management, Human Resource Management and European
Studies. Unique in Austria is the opportunity to study a Central and Eastern European language
and to gain intercultural competence by spending a semester studying abroad and/or
doing a work placement in a CEE country.
International
Business Relations – Bachelor´s
Degree
“A career in International Management”
This is a comprehensive business management course with
a special focus on Central and Eastern Europe. The course
combines business management with a selection of indepth
optional modules - Controlling and Corporate
Accounting, Logistics & International Trade, Management
of Small and Medium Size Enterprises and Family-Owned
Enterprises, Sales and Distribution Management,
Management and Marketing, in addition to business
languages (a choice of 10 languages, with one compulsory
CEE language). Of particular note are the semester abroad,
summer schools and the work placement in Central and
Eastern Europe.
International
Wine Management – Bachelor´s
Degree
“Management expertise for the wine industry of the
future”
This is a comprehensive business management course with
a particular focus on the wine industry. The course combines
oenology and viticulture with business administration,
management and business languages (with a particular
focus on Central and Eastern Europe languages for business).
Intercultural competence can be acquired by learning
languages, attending summer schools in Central and
Eastern Europe and doing practical work placements in
reputable vineyards in Europe and overseas.
International
Business Relations – Master´s
Degree
“A career in International Management”
This general management course focuses primarily on CEE
countries combined with international management, international
commercial law with intercultural business politics
and languages. The intercultural study programme includes
learning a Central and Eastern European language, some
courses being taught in English, and the opportunity to
attend courses at partner colleges and universities abroad. (CEE = Central and Eastern European Countries)
International
Wine Marketing – Master´s Degree
“Management expertise for the international wine
industry”
The Master´s course focuses on the acquisition of specialised
knowledge in oenology, sensorics and viticulture, combined
with a business focus on wine marketing and controlling.
A strong emphasis is placed on learning about
wine-producing countries and their associated cultures.
European Studies
- Management of EU Projects - Master´s
Degree
“Professional planning and successful implementation
of European projects”
This course combines European integration, the management
of projects with a focus on finance and grant structures,
together with country studies and intercultural
management. A European curriculum: language of tuition
- English, intercultural competence, international lecturers.
Human Resource
Management and Industrial Law CEEC - Master´s
Degree
“Human Resource Management – the international
challenge”
The course links human resource management to industrial
and social law together with a unique focus on Central and
Eastern Europe. A European curriculum: intercultural competence,
some courses being taught in English, international
lecturers, country specific knowledge of the job market
and education systems in CEE countries. (CEE = Central and Eastern European Countries)
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